In September 2014, I left Microsoft to join a new product team at Amazon. The project itself is still classified, but it’s a v1 technology product, which means we’re starting from scratch. An exciting opportunity, but it changes the way one has to approach the role of user experience. Instead of researching existing products and wireframing, the conversations really need to focus on context of use, user habits, and information architecture. Early on, it became clear that I’d be spending a lot of time sketching – too early for digital work, especially since digital work ends up being critiqued for…
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